1. Keep an original, export a copy
Preserve your editable or high-resolution original. Create compressed exports separately so you can change dimensions or quality without repeatedly degrading the source file.
Image optimization for everyday publishing
A great visual is only useful if people can load it quickly and see it in the right shape. This guide covers a simple export routine for websites, posts and thumbnails.
2. Choose format by image type
Use WebP for most web photographs and marketing graphics when you need small files. JPG is broadly compatible for photos. PNG is useful when transparency or crisp flat artwork is essential, but it is often larger.
3. Match the displayed dimensions
Do not publish a 4000-pixel photograph in a card displayed at a few hundred pixels. Export near the largest size users will see, with a higher-resolution version only when the layout needs it.
4. Inspect before publishing
Compression is a balance. Check faces, text, gradients and sharp edges after export. If artifacts appear, raise quality slightly or use a format that better suits the artwork.
Quick publishing workflow
- Prepare the correct dimensions with the Social Image Resizer.
- Reduce web delivery size with the Image Compressor.
- Use the Palette Extractor to start a coordinated graphic set.
- View the exported file on mobile before scheduling or publishing it.